Renowned barbecue expert and MasterChef, Ben Bartlett, also known as BBQ Ben, is delighted to announce his collaboration with Daddy Rack Tennessee Straight Small Batch Whiskey for an exciting summer barbecue campaign.
Daddy Rack, crafted by Master Maker & Blender J. Arthur Rackham, epitomises the essence of Tennessee Straight Whiskey with its premium blend and smooth, complex finish. As a brand ambassador for Daddy Rack, Ben will spearhead a series of events and initiatives aimed at celebrating the perfect marriage of barbecue and whiskey.
At the heart of the campaign is a special BBQ Cocktail featuring Daddy Rack, which will be featured in Ben’s upcoming book “BBQ Cocktails & Desserts,” co-written with Alex Nicholls. This distinctive cocktail promises to elevate any barbecue experience, showcasing the versatility of Daddy Rack Whiskey in culinary creations.
Throughout the summer, Ben will be demonstrating Daddy Rack BBQ Cocktails at various festivals and events, inviting attendees to indulge in the unique flavours and aromas of this award-winning Tennessee Straight Whiskey. The campaign leads up to the official launch on Father’s Day, 16th June, offering the perfect opportunity to toast to the joys of barbecue and fatherhood.
Speaking about the partnership, Ben Bartlett expressed his excitement, stating, “I am thrilled to join forces with Daddy Rack for this summer barbecue campaign. As you know, I am passionate about the barbecue culture, and whether you are cooking with it or just drinking some on the rocks while you cook, I believe that Daddy Rack’s flavour profile and smooth finish perfectly complement the spirit of outdoor cooking.”
Daddy Rack Whiskey
Daddy Rack Tennessee Straight Small Batch Whiskey is the culmination of J. Arthur Rackham’s lifelong ambition, realised through a collaboration with experienced distillers and cellar masters. Made from high-grade Level 1 corn, distilled, and aged for three years in lightly toasted barrels, and double-mellowed through maple charcoal, Daddy Rack delivers a pure, smooth taste that embodies the spirit of Tennessee craftsmanship.
https://www.emporiabrands.com/home/daddy-rack-tennessee-straight-whiskey